Tuesday, July 21, 2009

The Evolution of Journalism

"The web has turned us all into content creators, publishers, and influencers. Social media has created a new ecosystem for the distribution and consumption of information. But, there's a problem: that ecosystem is built on a foundation of free content. As ad revenue all but disappears, traditional news and online media organizations are feeling the pain of giving something away for free."- Mediabistro

Last night, I volunteered for a mediabistro event with a panel discussion on the evolution of journalism. Here's a little bit about what was discussed:

Newspapers and magazines are in a lot of trouble. Since the net is free, everyone who is in the new world of journalism will need to learn how to compete with free.

Should content be free?

NY Times is thinking of charging a monthly fee of $5 for use of their website, which will set the standards for other news based websites.

How do websites survive if they are free?

Through advertisements. Advertising is a robust business. Media could learn from the porn industry because at least they know what they are selling.

Or through having fundraisers and paid networking events like NPR.

Twitter is free and an excellent way to advertise. It doesn't have a business model itself, but can be a very useful tool for small businesses.

What can freelancers do on twitter?

Tweets extend whose in your networking view.
Being genuine is important when tweeting.

"Do what you do best and link to the rest"

Be open, link to a story and give a little bit of own perspective.

Tweeting is a powerful way to find sources.

Huffington Post is a great example of a blog that combines aggregated information and original content.

Future Predictions from Panel about Journalism:
Newspapers will be reliant on their digital platforms.
Print will still remain.
News organizations will be far more specialized.
Many sources will be curated through several channels.

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