An Album That Costs What You Want It To
The members of Radiohead, the respected British rock act, said that the band would sell its new album, at least initially, exclusively as a digital download and allow fans to decide how much to pay for it, if anything. In a statement yesterday, the band said it had begun taking orders for the album, “In Rainbows,” which will be available beginning Oct. 10.
In Radiohead’s plan, fans will choose their own price for the digital version of the 10-song “In Rainbows,” which it said would be sold as a download without copy restriction software, known as digital-rights management. In effect, the band is asking fans to establish a monetary value for music, even when widespread piracy means that it would be available free.
What do you think about Radiohead’s plan to distribute their album?